DLT Creative
Brand Identity & Design
The Project
After nearly a decade as a magazine and digital editor in NYC, Danielle Tullo La Testa launched her social media strategy agency, DLT Creative. A year after it’s launch, Danielle knew it was time for a visual upgrade. She came to A Good Pear for full brand identity redesign and website refresh.
Being a digital first agency meant we needed to think of all the applications and use cases for the brand. We gave Danielle a suite of logo options to use from the smallest favicon to a large intricate lock-up.
Danielle’s high touch care and attention to detail with her clients inspired editorial textures, luxurious imagery, and of course, a whole lot of sparkle!
Print Design
Danielle’s high touch approach to working with her clients meant we needed to think of an elevated way to make an impact at every touchpoint. We designed a set of stationery for her team to use for every important client interaction. From the initial pitch call to the launch day, we made sure they have stationery for it all!
Digital Design
DLT’s digital presence was super important, especially on social media. We created a new website for Danielle to showcase her expertise, share her unique approach and most imporantly drive leads. Since launching her rebrand, Danielle saw a 600%
Danielle Tullo La Testa, Founder and Lead Strategist, DLT Creative
“Even from the initial kick off call with A Good Pear, it was clear they understood my brand completely.
I was struggling to add the level of polish my brand was in need of, and just didn’t know how to get there visually. It was as if they went inside of my brain and put together what I always wanted, but couldn’t yet see. They nailed who DLT Creative is and always strives to be. I had high expectations based on their portfolio, but from mood boards to logo concepts and actual brand touchpoints, they blew it out of the water. I’m so excited for the future of DLT Creative!”
Scope
Discovery and Strategy
Logo, Typography, & Color
Messaging
Brand Guidelines
Business Cards
Stationery Design
Social Templates
Website Design