Backstage Class

Brand Identity & Website Design

The Project

Backstage Class was a passion project from Jordan Kusch. At the peak of the COVID-19 pandemic, Jordan dreamed up a digital platform for musicians to book, manage and teach music lessons, all from the comfort of their homes.

Jordan came to me with a need for a full identity system and website design. Starting from absolutely nothing, I help scope the project for a full brand identity and website design. I liaised with a developer and copywriter to bring Jordan’s idea to life. Although the concept never fully took off, we ended up with an awesome design system we are all proud of.

The full logo suite is diverse and flexible for a digital brand.

We new merch was going to be a big deal, especially for this music loving audience!

From Fan to Pro

The branding had to feel edgy and fun, bringing in elements of in-person music experiences that folks were missing by being stuck at home. Since the goal was for the audience to connect with the top artists for their instrument of choice, we came up with the tagline “Fan to Pro” to highlight the evolution a student could undergo while using Backstage Class.

Photo courtesy of Unsplash

The homepage and subsequent page designs for the Backstage Class website.

Website Design

We extended the branding to a full digital style system for the website design and the platform interface artists use to manage and teach their classes. I worked with the developer to ensure the styles were on par with the brand and using the most optimal user experience best practices.